SABAQ is an educational technology company that makes applications, content and tools to aid learning.

We worked on MUSE - their flagship Android application designed for use both in and outside the classroom. MUSE has a digital library of 1000+ lessons, interactive exercises and games being used in over 1800 schools across Pakistan. 

What we did

We worked with the core team to use existing feedback and user data to improve the experience of the app.

This included:

• New home page

• UI refresh & design system

• New sign-up and login flow

A new homepage

Using app analytics, we found that a majority of users were dropping off without consuming any of the content.

We realized that there were 3 interaction points where a user had to make a decision before they got to the first piece of content:

There was simply too much friction before a user actually got to see the value of the app.

In order to streamline the first-launch experience, and aid content discovery, we worked on two key interactions:

• Changing 3 interaction points to one, so the user was only one touch away from accessing their first piece of content

• Surfacing our best content on the homepage via a browse section

UI Refresh 

With no design system or proper guidelines the current app had become inconsistent with how font-sizes, shadows, margins, padding, and color schemes were used.

SABAQ also wanted a rebrand of the app, so we worked on building a design system that would bring consistency across the product.

Simpler sign-up flow

We also addressed a number of usability issues, including with the sign-up flow.

Here's the old sign-up process:

We also added support for multiple profiles so parents didn't have to create multiple accounts and constantly log in and out of them: