GT Puzzle

Designing the brand for a jigsaw puzzle

Expertise

Branding, Package Design

Deliverables

Brand, logo, package design

Frame-325

A puzzle brand that features pakistani artists, to represent the cultural and visual identity of Pakistan. From everyday streetscapes to majestic mountains, GT Puzzles collaborates with artists to create 1000pc puzzles featuring their digital artwork.

Brand Strategy

With the product in mind, we used our step-by-step toolkit and conducted some workshops to help the client track down the product’s context so we can render their brand story. Which then served as a building block for crafting brand promise and figuring out brand positioning.

toolkit

With the product in mind, we used our step-by-step toolkit and conducted some workshops to help the client trackdown the product’s context so we can render their brand story. Which then served as a building block for crafting brand promise and figuring out brand positioning.

Visual Identity

muhammad-muzamil-J-ReK9-49vE-unsplash-1-1
600px-Southern_view_of_Dai_Anga_Tomb-1-1

The Tomb of Dai Anga, located along the Grand Trunk Road on one of the former routes between Lahore and Delhi.

Drawing from the predominent geometric shapes in the region’s architecture, we imagined the logo to have a traditional form juxtaposed on a contemporary design style.

logo-1

Stamps and currency stood out as another element of visual culture in Pakistan. The idea of both being items of collectable nature tied in well with the brand.

currency-1

Final Design

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Elements

We deconstructed the logo to extract these easily pairable elements that will consistently run through all branding material as patterns.

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Application

puzzle-box
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